To launch the new Samsung Galaxy S20 mobile phone, Taylor Herring and St Mark’s Studio engaged Timebased to produce a surprise pop up concert with chart topping artist Lewis Capaldi. The event was filmed to create a 3-part TV advert to launch the new phone, which debuts on ITV’s coverage of the Brits on Tuesday 18^th Feb 2020.

The event was hosted at Seven Dials Market in Covent Garden, a 2 story indoor street-food style venue where a mezzanine level gallery overlooks a central atrium space.

Tasked with producing a pop up concert within the Market complex, Timebased designed a bespoke stage overlooking the atrium, built around the existing lift structure to represent the Samsung Galaxy S20 phone box. The stage featured Lewis Capaldi branding on the backdrop which was hidden with a white drape until minutes before Lewis came on stage. Giant ‘SAMSUNG’ AND ‘GALAXY S20’ letters were mounted around the wooden balustrade on a Perspex rods. 2 camera platforms were built to host the 8 strong camera crew on the mezzanine and basement levels. Further camera crew were roaming amongst the crowd with the latest Samsung Galaxy capturing the moment and live streaming.

34 security personnel were hired in to manage guest flow and the venue capacity, who also ensured no one entering the venue knew who was performing to build the anticipation for the artist reveal. 600 fans filled the venue and sang along to Lewis’ 6 song set whilst being filmed for the advert.

The entire 30 minute event was live streamed onto the Piccadilly Circus video wall, the Westfield Shopping Mall and the Samsung Experience Store, all filmed with Samsung Galaxy S20 mobile phone cameras.

After the performance, the Timebased production team worked efficiently to restore the venue back to normal operations within 30 minutes, as though nothing had ever happened. Magic!

~ Testimonial ~
"Just want to give a big thank you to the team, you were all invaluable to making this project fly. There were a lot of challenges but everyone on this team came with solutions! The event went smooth, the ad’s look great and Samsung is happy!"

St Marks Studio

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