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People need people : Why events are so important06.05.20

"We love when we hold an event, and see two old colleagues catching up, or new friends chatting over dinner..."

Why is human interaction so important? For one thing, it is important for our mental health.

Social contact helps us to cope with stress and can even boost our immune systems...

At Timebased, keeping things social is a big chunk of what we do. In these unpredictable times, we are constantly thinking of ways to evolve what we do, and how we incorporate that social interaction to fit the inevitable changes the future will have.

Social Interaction Is Critical for Mental and Physical Health

Our mission, after all, is to adapt to all our audiences, no matter where they are or what they do.

We strive to keep that vision with every event we produce and that will never change.

But as much as it is important to look forward, we also need to delve into our past and look at why we need that social interaction in the first place.

Why it encircles everything we do, why we are proud of holding events that bring people closer together.

Why in-person events embody the fundamentals of marketing

COVID 19 - Why the live events industry WILL come back stronger than ever

We love when we hold an event, and see two old colleagues catching up, or new friends chatting over dinner. We love hosting incredible artists and seeing audience members singing along.

And not only that, but according to Forbes, experiential marketing can bolster a lasting connection between consumers and a brand. Live, interactive engagement with a brand can convince up to 49% of attendees to shoot videos for Instagram and Twitter, reaching their followers, and their followers followers, and their followers followers followers, and so on. Any brand worth their weight in gold knows the importance of social media, and there is no better way to convince an Instagram influencer than by providing a gorgeous, luxury event!

Why Experiential Marketing Matters Today

Experiential Marketing Is the Future of Customer Engagement

We are not looking at this situation negatively, we are seeing it as a motive to rethink the importance of social interaction. How we take it for granted, how we need it now more than ever.

This is our chance to look at how we create our events, and include people from all ages, from across the globe. We are volunteering ourselves, offering everything from friendly phone calls to those most vulnerable, to food delivery and pharmacy work. We catch up and check on one another each week.

We are learning more each day as we sit down and reflect, and we’re inspired to think of ways to incorporate everything we’ve learned to make the future brighter.

"We human beings are social beings. We come into the world as the result of others' actions. We survive here in dependence on others. Whether we like it or not, there is hardly a moment of our lives when we do not benefit from others' activities."

Dalai Lama

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Timebased launches ‘The Capsule’13.03.20